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Common Facebook Advertising Mistakes

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Yes, Facebook advertising is easy to start. There are guidelines that can be followed and effectively implemented, even by novice marketers. But the simple instructions could be tricky for some, causing the pitfalls of some of the Facebook advertising practitioners. Just because it is easy to do does not mean you can just post your ads and be successful right away. So to avoid such pitfalls, here are the common mistakes committed at Facebook advertising. So you won’t be misled by how easy it can be, be advised on what you must NOT do!

Newbie mistake of assumption. If you are new at Facebook advertising, follow the guidelines about profiling and creating ads. Use Facebook advertising utilities and invest on their CPC or CPM advertising cost and then wait. There is nothing wrong with this scenario. It is wrong when you just sit back not observing what will happen next and expect Facebook to perform a miracle. At the end of each Facebook advertising tips and advices is to say ‘observe and improve’. It is always like that. The first steps are just to familiarize with Facebook Advertising; the rest is all about creating strategy. This is a never ending learning, adjustments and reaping the fruits of your labor.

Ignoring the importance of local marketing. In Facebook advertising, you can set up what nation or location you are going to target. The thing is that some people forget to omit other country’s names. Let us say you only want to market in the US then you don’t really need to include Canada or any other countries where you don’t plan to market at all. They will just crowd your reports.

Mistaking CPC for CPM. CPC is cost per click where you are billed to how many clicks and CPM is cost per impression where you are billed per 1000 impression you get from your ads. Both are Facebook advertising plan with different end result of payment amount. So understand this well.

Poor target market profiling. A target market is the life of Facebook advertising. If you cannot pinpoint who you want to market, don’t attempt to start this advertising scheme. You have to first establish this. Know your business, define who are your target clients and lead them to your business.

Too much ad production without quality content. This is a big no. there are just too many ads that are all persuasion without really being memorable or believable. Unfortunately, you have to do it all, from being informative to being persuasive.

Ignoring the importance of landing tab. You have to bring or gather your clients somewhere at Facebook. Invest for landing pages.
Getting over excited and doing everything all at once. You have to take time to learn. Take one step at a time. Start with understanding each features first, doing one or two a week until you can get the drift.

There are more mistakes you can read online. You can learn from these mistakes. Improve how you handle your Facebook advertising by avoiding the mistakes above. Unfortunately, the fruits are not always good. If your ads do not work at first, you have to learn to evolve and analyze what went wrong. If you will not grow and always expect Facebook to do all the works for you, you will not be able to go anywhere else. At the end of the day you might think that Facebook advertising is hogwash.

It is not, it is just pure work.
Vaurn James is the Owner of http://SuccessRoute.biz

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Solo Advertising: What you need to know to get the best bang for your buck

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Solo Advertising – What you Need to Know It’s come to our attention that some of our Members have been taken in by some dishonest Solo Ad Vendors not associated with Worldprofit. We’ve written these guidelines to help you make good decisions when purchasing solo ads. Solo Ads are an effective and powerful way to promote your affiliate links and grow your email marketing list. Here’s how it works. You submit your ad to a Solo Ad Vendor / Seller and he or she sends your ad out to a Subscriber list (email marketing list). If your Solo Ad is well written and compelling, you should immediately start getting a flow of optins and people joining your own email marketing list or autoresponder. The Vendor may or may not provide you with some type of tracking for your Solo Ad stats.

Solo Ad Advantages Solo Ads are effective for promoting affiliate marketing links, online business opportunities and MLM (business models that are often banned by Facebook or Twitter) It’s excellent target marketing as your Solo Ad gets sent to a subscriber list – people who have agreed to receive marketing promotions. The list recipients are involved in affiliate marketing themselves and are motivated as they may earn credits for viewing the ads in exchange for agreeing to receive email promotions. Usually there are few limits on the size of your Solo Ad Warm and receptive market as people who receive the solo ads have agreed to and are expecting to receive various marketing promotions. Easy to Track optins to test your ad, your marketing campaign and the list Solo Ad Disadvantages There are actually NO disadvantages to the practice of Solo Ads, the disadvantages are solely related to the honesty and reliability of the VENDOR / SELLER of the Solo Ads. Here’s what to watch out for when evaluating Solo Advertising Vendors

  1. If the Vendor insists that you use ONLY their Capture Page, and not one of your own, be cautious. Reason: Some vendors require you use their Contact page so they have complete control and can “inject” the lead form with bot traffic. This makes you think you are getting a large number of optins but ou can’t tell the source or the type of traffic, you just know you are getting a lot of leads / optins. While initially you may be impressed with the optin rate, you eventually try to contact those people and your fears are confirmed, they are fake, or the trend is consistent that a large number of the leads state they never signed up for anything. In the case where a login is required, you may notice that the lead never logs in, very strange. Unscrupulous vendors use robotic software programs that have Auto Form Fill functions and that can vary the IP, so it seems that the leads are coming from different computer and parts of the world. The fact that these are robotic software programs means they can churn out unlimited “leads” and “optins” to unknowing, trusting buyers.
  2. If there is no way to get on the list of the Vendor / Seller to actually see and receive your Solo Ads and those ads of other marketers, be skeptical. Reason: If the Vendor has a list of subscribers there should be no reason why you cannot subscribe to that list to get a confirmation or verification of your Solo Ad as a recipient.
  3. If the Vendor / Seller won’t allow you to use your own 3rd party tracking software, ask questions. Without your own 3rd party, unbiased tracker, you have no choice but to trust that what they reveal is truthful. Using your own good quality tracker program can reveal to you referral source, IP, time on page, exit times and more. extremely useful data that can reveal REAL traffic from FAKE traffic.
  4. If the Refund Policy Guarantees Conversion or you don’t pay, ask questions and read the fine print. Reason: Sketchy vendors use words like 100% Risk Free to gain your trust and ease your worry. They know you are busy and most people don’t take the time to read Terms and Conditions. If you take the time to read the Refund Policy who will often find there are conditions or a cancellation fee, or you could unintentionally violate their terms making your refund null and void. Get more information to save you money and help make you money from Worldprofit the # 1 trusted source of affiliate marketers for over 25 years.

Get more information to save you money and help make you money from Worldprofit the # 1

trusted source of affiliate marketers for over 25 years.

Republished with author’s permission by Vaurn James

http://www.successroute.biz

Check out Get Proven -> http://vaurnj.getproven.hop.clickbank.net

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Smart Ways To Use Email Marketing Today

Marketing your business is a big job. You need to have techniques and methods that allow you to target your customers and clients in a way that fires them up for what you have to offer. Email marketing can be an excellent tool for your marketing strategy if you know how to use it. Here are some good tips to get you going. You might need to try following up to your customers with an alert on a price increase.

The email could include a link that says to act now in order to avoid this increase. The ending of the message could convince them to click on the link in order to understand all the details. To help make sure you are sending out a good email marketing message, you need to test it in different formats beforehand. If you are sending out messages that your subscribers cannot read, then you will have unhappy customers who will not be able to view it. So make sure you are not wasting your time and your consumers with emails that will not properly show your message.

Use your email marketing campaign to offer customers a personal perspective of your business. Tell a story about how you got started and why you are passionate about your business while giving them a special promotion or offer. It will build trust in your clients and make them more apt to make a purchase from you. The emails you send out as part of your marketing campaign should start out with a welcoming, personalized tone. Include the name of the recipient in the subject line and the opening of the message. This will make your customers feel more receptive to your message and be more likely to patronize your business. Your job is only half finished once you hit the send button for your message.

Follow up with any and all available analytic tools you have. Keep an eye out for the effectiveness of your message in terms of response. Follow up on anything that looks like it worked, like tailoring specific offers to sub-segments of your directory. If you have to send out a long message, like a newsletter, use anchor tags near the top. Your subscriber should immediately see the headlines of the individual components of your message.

This lets them jump straight to the ones that interest them instead of scrolling over the rest of it. Make responding promptly to emails your top priority. If a potential customer reaches out to you through email, you ought to do everything you can to reply to them within one day. Waiting longer may cost you the customer, and they may mention the lack of response to others. Email marketing can be a great opportunity to reach your clients and customers. If you implement the tips that this article has given you, you are likely to notice that your target market is more satisfied. Use the tips here to create a solid email marketing plan that ultimately raises your profits.

Vaurn James is the Owner of http://SuccessRoute.biz.

Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.